Greatness Collective
Mike Sherbakov
Los Angeles Based Production Company
UnlockthePowerofYourStory
Become seen and understood for the extraordinary value that sets you apart.
Short Brand Documentaries for Mission-Driven Brands
We craft cornerstone content that concisely tells your story with a clear, resonant message and unique value proposition, followed with customer success stories to create one cohesive narrative of impact.
Featured Work
Our recent films for founder led brands across health, coaching, and social impact.
Abundance Retreats
Dr. Mansi Shah and Jon Block
The Campfire Effect
Chris Smith
Fulltime Freedom
Doug Boughton
Marketing Mentors
Adam Urbanski
Street Tree Revival
Pat Mahoney
Hear From Founders
Experiencing Genuine Growth
$30K → $285K per retreat within six months
Dr. Mansi and Jon
Abundance Retreats
Clarifying their story-driven message led to a full rebrand that revealed the true value of their retreat experience.
Doubled price of backend offer at signature event without a drop off in conversion
Chris Smith
Founder/Speaker, PSBLTY
The most impactful video in his business, produced with the least time spent worrying about production.
Thousands of patients since one brand story video
Dr. Andrea Renee
Acupuncture Clinic Owner
A single brand story session revealed that her ideal client and service were already in her own story.
5 → 25 monthly patients after our first campaign
Dr. Henry
Sleep Apnea Clinic Owner
Strategic storytelling transformed how his team communicates value, and results followed immediately.
$26K in new business within a month
Alanna Levenson
Executive Coach
One pivot in her niche and messaging turned hourly billing into premium six-month engagements.
Doubled yearly revenue, 5.5K → 30K+ followers
Brian Kong
Human Wellness Centers
A clarified story and message turned social content into a client-attraction engine.
Evan Galeano
Award-winning filmmaker, brand messaging strategist
In 2018, I got a phone call from my Dad: my little brother Daniel, who has special needs, had been in an accident, and my Dad's heart problems meant he might have to sell the house. I urged my parents to let me share our story. A short documentary with a clear message of gratitude led to over 300 shares, and our community raised over a year of living expenses for my parents to get back on their feet. That was the moment I discovered the positive impact that a resonant, concisely told story with a clear message could create.
That experience led me to believe that storytelling can change the world by bringing communities together around a common cause. That belief became my mission: helping founders tell their story, clarify their message so they have the confidence to speak on camera and stages, make a greater impact and change more lives for the better.
"The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come" - Steve Jobs
OUR METHODOLOGY
5 Forces of Story Conversion
Built on what Aristotle called the three core tools of persuasion — The Greek Pathos (Emotion), Logos (Logic), and Ethos (Ethics/Philosophy) — the following five forces of story turn your mini documentary into a strategic system that converts.
The 5 Forces of Story Conversion:
01
Why
The conflict to resolution story that brings you and your customer together.
02
Who
Who are you? Who do you serve?
03
What
What do you do/offer?
04
How
How does it work? (Process) How is what you offer unique? (Unique Selling Points)
05
Proof
Customer impact stories that tie everything together with real pain to payoff testimonials.
01
Why
The conflict to resolution story that brings you and your customer together.
02
Who
Who are you? Who do you serve?
03
What
What do you do/offer?
04
How
How does it work? (Process) How is what you offer unique? (Unique Selling Points)
05
Proof
Customer impact stories that tie everything together with real pain to payoff testimonials.
More of Our Work
Portwest x West Coast Arborists
Pat Mahoney
Strategic Profits x Agora Financial
Rich Schefren
Human Wellness Centers
Brian Kong
Zynnyme Private Practice Business Bootcamp
Miranda Palmer and Kelly Higdon
Journey to Refuge
Candace Bottomley and Manny Rubianes
Surviving Stage 3 Cancer
Marie ZQ
The Prepared Performer
Molly Mahoney
Chillax Om
Dr. Andrea Renee Rivera
Burbank Trust & Estate Attorney
Brittany Britton
Manifesting an Aligned Life
Stephanie Zito
Every movement begins with a mission, and every mission begins with a story-driven message.
Story > Message > Mission > Movement
Concise Storytelling+Clarified Message=Connection & Conversion
Helping founders become clearly understood for the extraordinary value they have to give is why we do it.