$30K → $285K per retreat within six months
Dr. Mansi and Jon
Abundance Retreats
Clarifying their story-driven message led to a full rebrand that revealed the true value of their retreat experience.
UnlockthePowerofYourStory
Become seen and understood for the extraordinary value that sets you apart.
$30K → $285K
per retreat in 6 months
Abundance Retreats
5 → 25
monthly patients, first campaign
Dr. Henry's Practice
0 → 90K+
followers across socials
Dr. Mikhail Higgins
How we help mission-driven founders tell their story:
Lighthouse Storytelling Workshops
Workshops that help you clarify and connect your story to your customer's journey, so that your marketing, copy, content, etc. builds genuine relationships.
ApplyShort Brand Documentaries
Cornerstone content that weaves not just what you do, but why you care, how your approach stands apart, and eye-opening customer impact stories into one cohesive narrative of impact.
ApplyHear From Founders
Experiencing Genuine Growth
0 → 90K+ followers across socials
Dr. Mikhail Higgins
Interventional Radiology
Weaving vision and mission into one clear story gave his team a message worth rallying around.
Thousands of patients since one brand story video
Dr. Andrea Renee
Acupuncture Clinic Owner
A single brand story session revealed that her ideal client and service were already in her own story.
5 → 25 monthly patients after our first campaign
Dr. Henry
Sleep Apnea Clinic Owner
Strategic storytelling transformed how his team communicates value, and results followed immediately.
$26K in new business within a month
Alanna Levenson
Executive Coach
One pivot in her niche and messaging turned hourly billing into premium six-month engagements.
5.5K → 30K+ followers, doubled revenue
Brian Kong
Human Wellness Centers
A clarified story and message turned social content into a client-attraction engine.
Featured Work
Our recent films for founder led brands across health, coaching, and social impact.
Fulltime Freedom
Doug Boughton
Abundance Retreats
Dr. Mansi Shah and Jon Block
The Campfire Effect
Chris Smith
Greatness Collective
Mike Sherbakov
Strategic Profits x Agora Financial
Rich Schefren
Portwest x West Coast Arborists
Pat Mahoney
OUR METHODOLOGY
Lighthouse Storytelling Method
A three pillar method designed to reveal your story-driven message, so your brand can become a lighthouse to your people.
The 3 Pillars of the Lighthouse Storytelling Method:
01
Clarify
Unearth the most resonant human stories behind the brand, and distill them into concise storytelling.
02
Connect
Find the resonant message that connects your story to your ideal customer's.
03
Capture
Solidify into a Brand Story Message Manifesto, then into a branded mini-documentary.
01
Clarify
Unearth the most resonant human stories behind the brand, and distill them into concise storytelling.
02
Connect
Find the resonant message that connects your story to your ideal customer's.
03
Capture
Solidify into a Brand Story Message Manifesto, then into a branded mini-documentary.
The Brand Story Message Manifesto
The One Definitive Messaging Asset Most Founders Are Missing
Data shows most founders spend up to $10,000 on visual brand assets (the paint-job of the vehicle) before they can answer basic questions about their core positioning or target audience (the engine).1
Data also shows 81% of companies deploy off-brand content2 due to a lack of a documented messaging and positioning strategy, forcing them to spend up to 1.75x more on marketing to fix the resulting confusion.3
The Brand Story Message Manifesto consists of a 7 part framework that connects the through-line between your story and your customer journey. Creating a cohesive, story-driven messaging system that guides everything your brand says, creates and stands for.
1. Industry baseline for entry-level visual brand kits, per Slam Media Lab, MetaBrand, and Hedrick. 2. Marq (formerly Lucidpress) & Demand Metric, State of Brand Consistency Report. 3. System1 & IPA, five-year creative consistency study.
What it powers
- Brand positioning
- Concise storytelling
- Website messaging
- Content and thought leadership
- Offer messaging
- Sales conversations
- Speaking from stage and networking
- Team culture
Align your personal brand and business brand around a clear, compelling message that converts your audience into believers.
Evan Galeano
Award-winning filmmaker, brand messaging strategist
In 2018, I got a phone call from my Dad: my little brother Daniel, who has special needs, had been in a near-fatal accident, and my Dad's own heart problems meant he might have to sell the house. I urged my parents to let me share our story. A short documentary with a clear message of gratitude led to over 300 shares, and our community raised over a year of living expenses for my parents to get back on their feet. That was the moment I discovered the positive impact that a resonant, concisely told story with a clear message could create.
That experience led me to believe that storytelling can change the world by bringing communities together around a common cause. That belief became my mission: helping founders tell their story, clarify their message so they have the confidence to speak on camera and stages, make a greater impact and change more lives for the better.
"The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come" - Steve Jobs
More of Our Work
Street Tree Revival
Pat Mahoney
Marketing Mentors
Adam Urbanski
Human Wellness Centers
Brian Kong
Zynnyme Private Practice Business Bootcamp
Miranda Palmer and Kelly Higdon
Journey to Refuge
Candace Bottomley and Manny Rubianes
Surviving Stage 3 Cancer
Marie ZQ
The Prepared Performer
Molly Mahoney
Psychedelic Institute of LA
Paul Karasik
Burbank Trust & Estate Attorney
Brittany Britton
Manifesting an Aligned Life
Stephanie Zito
Every movement begins with a mission, and every mission begins with a story-driven message.
Story > Message > Mission > Movement
Concise Storytelling+Clarified Message=Connection & Conversion
Helping founders become clearly understood for the extraordinary value they have to give is why we do it.