$30K → $285K per retreat within six months
Dr. Mansi and Jon
Abundance Retreats
Clarifying her story-driven message and repositioning her brand revealed the true value of their retreat experience.
UnlockthePowerofYourStory
Become seen and understood for the extraordinary value that sets you apart.
$30K → $285K
per retreat in 6 months
Abundance Retreats
5 → 25
monthly patients, first campaign
Dr. Henry's Practice
0 → 90K+
followers across socials
Dr. Mikhail Higgins
How we help mission-driven founders tell their story:
01
Identify / ClarifyLighthouse Storytelling Workshops
Discover how to clarify and connect your story, your customer's story, and your unique value proposition in a way that builds understanding, trust and conversion.
Apply02
Solidify / CaptureDocumentary-Style Content
Top of website films, organic and paid advertising content designed to clarify your story-driven message, and your unique value, without sounding "salesy."
ApplyHear From Founders
Experiencing Genuine Growth
0 → 90K+ followers across socials
Dr. Mikhail Higgins
Interventional Radiology
Weaving vision and mission into one clear story gave his team a message worth rallying around.
Thousands of patients since one brand story video
Dr. Andrea Renee
Acupuncture Clinic Owner
A single brand story session revealed that her ideal client and service were already in her own story.
5 → 25 monthly patients after our first campaign
Dr. Henry
Sleep Apnea Clinic Owner
Strategic storytelling transformed how his team communicates value, and results followed immediately.
$26K in new business within a month
Alanna Levenson
Executive Coach
One pivot in her niche and messaging turned hourly billing into premium six-month engagements.
5.5K → 30K+ followers, attracting celebrity clients
Brian Kong
Human Wellness Centers
A clarified story and message turned social content into a client-attraction engine.
Featured Work
Our recent films for founder led brands across health, coaching, and social impact.
Fulltime Freedom
Doug Boughton
Abundance Retreats
Dr. Mansi Shah and Jon Block
The Campfire Effect
Chris Smith
Greatness Collective
Mike Sherbakov
Strategic Profits x Agora Financial
Rich Schefren
Portwest x West Coast Arborists
Pat Mahoney
OUR METHODOLOGY
Lighthouse Storytelling Method
A three-step method that turns your story into a message that connects, and content that converts.
The 3 Steps of the Lighthouse Storytelling Method:
01
Identify
Unearth the most resonant human stories behind the brand that connect you with your people.
02
Clarify
Distill into concise storytelling with a clear, resonant message.
03
Solidify
Capture in your Brand Story Manifesto, then in Content.
01
Identify
Unearth the most resonant human stories behind the brand that connect you with your people.
02
Clarify
Distill into concise storytelling with a clear, resonant message.
03
Solidify
Capture in your Brand Story Manifesto, then in Content.
The Brand Story Manifesto
The One Definitive Messaging Asset Most Founders Are Missing
Data shows most founders spend up to $10,000 on visual brand assets (the paint-job of the vehicle) before they can answer basic questions about their core positioning or target audience (the engine).1
Data also shows 81% of companies deploy off-brand content2 due to a lack of a documented messaging and positioning strategy, forcing them to spend up to 1.75x more on marketing to fix the resulting confusion.3
The Brand Story Manifesto brings the three steps of our Lighthouse Storytelling Method into one cohesive messaging system that guides everything your brand says, creates and stands for.
1. Industry baseline for entry-level visual brand kits, per Slam Media Lab, MetaBrand, and Hedrick. 2. Marq (formerly Lucidpress) & Demand Metric, State of Brand Consistency Report. 3. System1 & IPA, five-year creative consistency study.
What it powers
- Brand positioning
- Concise storytelling
- Website messaging
- Content and thought leadership
- Offer messaging
- Sales conversations
- Speaking from stage and networking
- Team culture
Align your personal brand and business brand around a clear, compelling message that converts your audience into believers.
Evan Galeano
Award-winning filmmaker, brand messaging strategist
In 2018, I got a phone call from my Dad: my little brother Daniel, who has special needs, had been in a near-fatal accident, and my Dad's own heart problems meant he might have to sell the house. I urged my parents to let me share our story. A short documentary with a clear message of gratitude led to over 300 shares, and our community raised over a year of living expenses for my parents to get back on their feet. That was the moment I discovered the positive impact that a resonant, concisely told story with a clear message could create.
That experience led me to believe that storytelling can change the world by bringing communities together around a common cause. That belief became my mission: helping founders find the clear, resonant words for what they do, so they can make a greater impact and change more lives.
"The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come" - Steve Jobs
More of Our Work
Street Tree Revival
Pat Mahoney
Marketing Mentors
Adam Urbanski
Human Wellness Centers
Brian Kong
Zynnyme Private Practice Business Bootcamp
Miranda Palmer and Kelly Higdon
Journey to Refuge
Candace Bottomley and Manny Rubianes
Surviving Stage 3 Cancer
Marie ZQ
The Prepared Performer
Molly Mahoney
Psychedelic Institute of LA
Paul Karasik
Burbank Trust & Estate Attorney
Brittany Britton
Manifesting an Aligned Life
Stephanie Zito
At the heart of every founder meant to change the world lies a resonant story-driven message with the power to grow their mission into a movement.
Story > Message > Mission > Movement
Concise Storytelling+Clarified Message=Connection & Conversion
Let's clarify your story-driven message together.